Roxy Clothing

Girl at the beach; © Alexander Shalamov |

Roxy clothing is made for trendy girls who love to look stylish while playing in the sand or snow.

About Roxy

The Roxy clothing line consists of apparel for young girls and women. It is a subsidiary of one of the world's largest manufacturers of surfwear, Quicksilver, Inc. Since its inception in 1990, the Roxy brand has targeted females who emulate the coastal and mountain casual lifestyle. Roxy's philosophy revolves around five core ideals:

  • Daring
  • Confident
  • Natural
  • Beautiful
  • Fun
  • Alive

Those ideals transcend to the Roxy Girl collection, which consists of fashions for girls ages seven to sixteen. In 1997, Roxy added its Teenie Wahine girls' line, which caters to the four to six-year-old set. With the addition of its infant and toddler clothing lines, Roxy has become the world's largest action sport fashion apparel company for girls.

Roxy Products

If you have a daughter, then you might have heard that all the "cool girls" wear Roxy. The brand has an unprecedented following around the world, thanks in large part to the variety of items it sells. Some of Roxy's most popular apparel includes:

  • Dresses
  • Jeans
  • Shirts
  • Shorts
  • Swimwear
  • Pants
  • Sweatshirts/Hoodies
  • Bikinis
  • Rashguards/Wetsuits
  • Boardshorts
  • Jackets
  • Skiwear
  • Girls skirts
  • Baby booties
  • Onesies
  • Shoes
  • Skategear

In addition to its clothing items, Roxy's girls' collection also features jewelry, purses, backpacks, and perfume and other accessories, including surfboards and snowboards.

Why Roxy Girls Clothing Is So Popular

Roxy clothing

One word: Mothers. Moms, who have long appreciated the comfort and quality of Roxy brand clothes, jump at the chance to dress their daughters in Roxy Baby, Teenie Wahine and Roxy Girl. The girl's lines are not overly cutesy or overtly sexy; rather they allow mini fashionistas to look hip, move freely and have fun without sacrificing style. Roxy clothing is ideal for active girls, who love to mix-and-match a wide variety of colors and patterns. The collection includes everything from baby wetsuits and cotton T-shirts to skinny jeans and ski pants. Whether you live along the coast or in mountains, Roxy has the look that girls want.

Where to Buy Roxy Clothing

Roxy girls clothing speaks to what is cool in the world of fashion today. The casual attire is generally surf-oriented, but offers a twist on traditional beachwear. You can purchase authentic Roxy brand apparel for girls at more than a dozen Roxy stores around the world. The company has shops in:

  • North America
  • South Africa
  • Japan
  • Australia
  • Europe

In addition, you can find Roxy fashions for girls at leading department stores, including Nordstrom and Macy's. Teenie Wahine and Roxy Girl apparel can also be found at select surf and ski shops in the United States and abroad.

Online Resources

If you cannot find a Roxy retailer near you, or you simply want to view the latest Roxy fashions for girls, then check out the company's website. It features a huge selection of clothing items for girls of all ages, and includes a handy online store locator. Roxy's website also allows you to shop for specialty items that are not carried in larger department stores.

For example, Roxy rashguards for girls are not typically carried at Macy's locations in the Midwest portion of the United States. Rashguards add a little insulation to wetsuits or they can be worn alone to keep a girl's skin protected from board rash and sun exposure. While the nylon/spandex shirts are extremely popular in coastal communities, it's easy to see why they would not be stocked at Roxy retailers in the Heartland.

Other online resources for Roxy clothing include:

Roxy on a Roll

As Roxy's popularity grows, so does it product line. In 2009, the company announced plans to expand its $600 million Roxy lifestyle brand to include a unique line of new watches, furniture, sunglasses and other products to encompass every aspect of the active girl's life.

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